Emerald specialise in fully managed email marketing campaigns, covering every aspect from initial concept to final execution.
- Email marketing is currently the most powerful marketing communications tool available, enabling you to generate new business leads and keep in touch with your existing client base
- Our specialist team at Emerald Colour create inspiring email marketing campaigns to drive targeted traffic to your website
Five steps to an e-commerce campaign
1. Objectives
Discussion of your campaign objectives, and how e-marketing fits in with your other marketing activities
2. Targeting your campaign
The quality of the database is key to success in direct marketing. We take your opt-in email list and where necessary, de-dupe and clean it. If you don't have a list, we can advise on the best ways of moving forward
3. Message template
We design and build a template based on your branding, which can then be used as a basis for regular campaigns
4. Delivery
Once the design and copy is approved, we schedule the message to arrive at the best time for maximum impact
5. Results
A few days later we will review your campaign with you, supplying a full analysis of the results and suggesting improvements
